6+5模式带你深度了解Shopify独立站的选品之道!
跨境魔方
2023年11年9日
市场需求原则
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<p><img src="https://img.cifnews.com/dev/7def653d6b264e87b00c99d6143b5ce2.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
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<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="margin-bottom: 18px; outline: 0px; max-width: 100%; text-align: left; transform: translate3d(-13px, 0px, 0px); overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="padding-left: 10px; outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 100 100 0%; height: auto; overflow-wrap: break-word !important;">
<section style="margin-top: 10px; outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; color: rgb(29, 29, 29); overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">差异化原则</span></strong></p>
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<section style="outline: 0px; max-width: 100%; font-size: 15px; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
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避免与竞争对手的直接竞争,选择具有<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">差异化</span></strong>的产品,以<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">突出自己的优势和特色</span></strong>。可以通过创新、定制、附加值等方式实现产品差异化。
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<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"></p>
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<p><img src="https://img.cifnews.com/dev/7819b4a22bac4586b9fd749bc802696e.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
<section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; overflow-wrap: break-word !important;">
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<section style="margin-top: -6px; margin-bottom: -6px; outline: 0px; max-width: 100%; transform: scale(0.77); transform-origin: center center; overflow-wrap: break-word !important;">
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<section style="outline: 0px; max-width: 100%; display: inline-block; width: 40px; height: 40px; vertical-align: top; overflow: hidden; background-color: rgb(218, 97, 97); border-width: 0px; border-radius: 65px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;">
<section style="margin-top: 7px; outline: 0px; max-width: 100%; display: flex; flex-flow: row; justify-content: center; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: top; width: 20px; flex: 0 0 auto; align-self: flex-start; height: auto; line-height: 0; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; transform: rotateZ(55deg); overflow-wrap: break-word !important;">
<section style="margin-bottom: 18px; outline: 0px; max-width: 100%; text-align: right; transform: translate3d(13px, 0px, 0px); overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: top; width: 20px; flex: 0 0 auto; align-self: flex-start; height: auto; line-height: 0; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; transform: rotateZ(305deg); overflow-wrap: break-word !important;">
<section style="margin-bottom: 18px; outline: 0px; max-width: 100%; text-align: left; transform: translate3d(-13px, 0px, 0px); overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="padding-left: 10px; outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 100 100 0%; height: auto; overflow-wrap: break-word !important;">
<section style="margin-top: 10px; outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; color: rgb(29, 29, 29); overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">适合运输原则</span></strong></p>
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选择适合国际物流运输的产品,以保证产品的顺利到达和<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">降低物流成本</span></strong>。建议选择<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">体积小、重量轻、不容易碎</span></strong>的产品,并考虑包装和运输的便利性。
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<p><img src="https://img.cifnews.com/dev/410c06df4b574d35a5daf60f0426b5aa.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
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<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; overflow-wrap: break-word !important;">
<section style="margin-top: -6px; margin-bottom: -6px; outline: 0px; max-width: 100%; transform: scale(0.77); transform-origin: center center; overflow-wrap: break-word !important;">
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<section style="outline: 0px; max-width: 100%; display: inline-block; width: 40px; height: 40px; vertical-align: top; overflow: hidden; background-color: rgb(218, 97, 97); border-width: 0px; border-radius: 65px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;">
<section style="margin-top: 7px; outline: 0px; max-width: 100%; display: flex; flex-flow: row; justify-content: center; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: top; width: 20px; flex: 0 0 auto; align-self: flex-start; height: auto; line-height: 0; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; transform: rotateZ(55deg); overflow-wrap: break-word !important;">
<section style="margin-bottom: 18px; outline: 0px; max-width: 100%; text-align: right; transform: translate3d(13px, 0px, 0px); overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: top; width: 20px; flex: 0 0 auto; align-self: flex-start; height: auto; line-height: 0; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; transform: rotateZ(305deg); overflow-wrap: break-word !important;">
<section style="margin-bottom: 18px; outline: 0px; max-width: 100%; text-align: left; transform: translate3d(-13px, 0px, 0px); overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="padding-left: 10px; outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 100 100 0%; height: auto; overflow-wrap: break-word !important;">
<section style="margin-top: 10px; outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; color: rgb(29, 29, 29); overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">利润空间原则</span></strong></p>
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确保<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">产品的利润空间足够</span></strong>,以覆盖营销费用和获得利润。可以了解竞争对手的售价以及考虑营销策略等因素来评估产品的利润空间。
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<p><img src="https://img.cifnews.com/dev/1658e660f97b428a9345f86335ca1196.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<section style="outline: 0px; max-width: 100%; display: inline-block; width: 40px; height: 40px; vertical-align: top; overflow: hidden; background-color: rgb(218, 97, 97); border-width: 0px; border-radius: 65px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;">
<section style="margin-top: 7px; outline: 0px; max-width: 100%; display: flex; flex-flow: row; justify-content: center; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: top; width: 20px; flex: 0 0 auto; align-self: flex-start; height: auto; line-height: 0; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; transform: rotateZ(55deg); overflow-wrap: break-word !important;">
<section style="margin-bottom: 18px; outline: 0px; max-width: 100%; text-align: right; transform: translate3d(13px, 0px, 0px); overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="outline: 0px; max-width: 100%; transform: rotateZ(305deg); overflow-wrap: break-word !important;">
<section style="margin-bottom: 18px; outline: 0px; max-width: 100%; text-align: left; transform: translate3d(-13px, 0px, 0px); overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="padding-left: 10px; outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 100 100 0%; height: auto; overflow-wrap: break-word !important;">
<section style="margin-top: 10px; outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; color: rgb(29, 29, 29); overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">可持续性原则</span></strong></p>
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选择具有<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">可持续性</span></strong>的产品,以保证<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">市场的长期需求和稳定销售</span></strong>。可以考虑选择符合环保、节能、健康等趋势的产品,以及具有更新换代需求的产品。
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<p><img src="https://img.cifnews.com/dev/aab3311f657b47c4a7029f63191d8af8.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; min-width: 5%; height: auto; overflow-wrap: break-word !important;">
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<section style="outline: 0px; max-width: 100%; display: inline-block; width: 40px; height: 40px; vertical-align: top; overflow: hidden; background-color: rgb(218, 97, 97); border-width: 0px; border-radius: 65px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;">
<section style="margin-top: 7px; outline: 0px; max-width: 100%; display: flex; flex-flow: row; justify-content: center; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: top; width: 20px; flex: 0 0 auto; align-self: flex-start; height: auto; line-height: 0; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; transform: rotateZ(55deg); overflow-wrap: break-word !important;">
<section style="margin-bottom: 18px; outline: 0px; max-width: 100%; text-align: right; transform: translate3d(13px, 0px, 0px); overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: top; width: 20px; flex: 0 0 auto; align-self: flex-start; height: auto; line-height: 0; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; transform: rotateZ(305deg); overflow-wrap: break-word !important;">
<section style="margin-bottom: 18px; outline: 0px; max-width: 100%; text-align: left; transform: translate3d(-13px, 0px, 0px); overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; width: 20px; height: 8px; vertical-align: top; overflow: hidden; background-color: rgb(255, 255, 255); border-radius: 50%; border-width: 0px; border-style: none; border-color: rgb(62, 62, 62); overflow-wrap: break-word !important;"></section>
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<section style="padding-left: 10px; outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 100 100 0%; height: auto; overflow-wrap: break-word !important;">
<section style="margin-top: 10px; outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; color: rgb(29, 29, 29); overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">营销策略原则</span></strong></p>
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<section style="outline: 0px; max-width: 100%; background-color: rgb(237, 164, 171); height: 1px; overflow-wrap: break-word !important;"></section>
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<section style="outline: 0px; max-width: 100%; font-size: 15px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
制定<span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">合适的营销策略</span>来推广和销售产品,包括社交媒体营销、搜索引擎优化、电子邮件营销等。
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<p><img src="https://img.cifnews.com/dev/985f2d6e3dbb4597ad1cac755d1bcb36.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<section style="outline: 0px; max-width: 100%; font-size: 15px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
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<b>原则是方法的指导思想,方法是原则的具体实现方式。有了原则之后找方法就容易多了。</b>
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<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
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<section style="margin-top: 10px; margin-bottom: 20px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; flex: 100 100 0%; height: auto; align-self: center; overflow-wrap: break-word !important;">
<section style="margin-top: 0.5em; margin-bottom: 0.5em; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; background-color: rgb(101, 101, 101); height: 1px; overflow-wrap: break-word !important;"></section>
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<section style="padding: 8px; outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; align-self: center; flex: 0 0 auto; border-style: solid; border-width: 1px; min-width: 5%; height: auto; box-shadow: rgb(69, 119, 218) 6px 6px 0px 0px; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: justify; font-size: 17px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">No.1 搜索热门关键词</strong></p>
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<section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: middle; width: auto; flex: 100 100 0%; height: auto; align-self: center; overflow-wrap: break-word !important;">
<section style="margin-top: 0.5em; margin-bottom: 0.5em; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; background-color: rgb(101, 101, 101); height: 1px; overflow-wrap: break-word !important;"></section>
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<section style="outline: 0px; max-width: 100%; font-size: 15px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
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通过<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">关键词分析工具</span></strong>,了解目标市场的热门搜索关键词和搜索量,找到与之相关的产品。这种方法可以帮助你把握市场趋势,选择有潜力的产品。
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</section>
<p><img src="https://img.cifnews.com/dev/e4c2347313fb464eaedf604ad807c3d1.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"></p>
<section style="margin-top: 10px; margin-bottom: 20px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; overflow-wrap: break-word !important;">
<section style="padding: 8px; outline: 0px; max-width: 100%; display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-style: solid; border-width: 1px; min-width: 5%; height: auto; box-shadow: rgb(69, 119, 218) 6px 6px 0px 0px; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: justify; font-size: 17px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">No.2 竞品分析</strong></p>
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<section style="outline: 0px; max-width: 100%; font-size: 15px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
了解竞争对手的产品和销售策略,找到他们的优势和不足,并<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">找到自己的差异化竞争点</span></strong>。通过分析竞品,你可以了解市场的竞争情况,为选品提供参考。
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<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
</section>
<p><img src="https://img.cifnews.com/dev/754ed417af8047c281fa9834dc6143c1.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"></p>
<section style="margin-top: 10px; margin-bottom: 20px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; overflow-wrap: break-word !important;">
<section style="padding: 8px; outline: 0px; max-width: 100%; display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-style: solid; border-width: 1px; min-width: 5%; height: auto; box-shadow: rgb(69, 119, 218) 6px 6px 0px 0px; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: justify; font-size: 17px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">No.3 调查受众需求</strong></p>
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<section style="outline: 0px; max-width: 100%; font-size: 15px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; overflow-wrap: break-word !important;">通过市场调查、问卷调查、社交媒体等途径,了解<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">目标受众的需求和偏好</span></strong>,找到符合他们需求的产品。通过调查,你可以更好地了解目标受众的需求,为选品提供依据。</p>
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"></p>
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"></p>
<p><img src="https://img.cifnews.com/dev/e93f107597f249cab89ba1758d1d1332.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"></p>
<section style="margin-top: 10px; margin-bottom: 20px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; overflow-wrap: break-word !important;">
<section style="padding: 8px; outline: 0px; max-width: 100%; display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-style: solid; border-width: 1px; min-width: 5%; height: auto; box-shadow: rgb(69, 119, 218) 6px 6px 0px 0px; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: justify; font-size: 17px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">No.4 测试和验证</strong></p>
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<section style="outline: 0px; max-width: 100%; font-size: 15px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
通过试销、广告测试、产品评测等途径,<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">验证产品的市场反应和销售潜力</span></strong>。这种方法可以帮助你评估产品的市场接受度和销售表现,以便做出正确的选品决策。
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<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"></p>
<p><img src="https://img.cifnews.com/dev/f849421c17d74430a19e6c729397c4cf.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"></p>
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"></p>
<section style="margin-top: 10px; margin-bottom: 20px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; overflow-wrap: break-word !important;">
<section style="padding: 8px; outline: 0px; max-width: 100%; display: inline-block; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-style: solid; border-width: 1px; min-width: 5%; height: auto; box-shadow: rgb(69, 119, 218) 6px 6px 0px 0px; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: left; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; text-align: justify; font-size: 17px; overflow-wrap: break-word !important;">
<p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">No.5 选择可靠的供应商</strong></p>
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<section style="outline: 0px; max-width: 100%; font-size: 15px; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
<br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
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<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
寻找那些能够提供<span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">稳定</span>供应、<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">良好质量和合理价格</span></strong>的供应商。一旦商家确定要销售的产品,要立刻与<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">供应商建立合作关系</span></strong>。以免出现供不应求的情况。
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<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
</section>
<p><img src="https://img.cifnews.com/dev/fc00c3f6b5f94b9f930852856c6e76dc.png;" alt="6+5模式带你深度了解Shopify独立站的选品之道!">图片来源:图虫创意</p>
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<section style="outline: 0px; max-width: 100%; font-size: 15px; overflow-wrap: break-word !important;">
<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
<br style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
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<section style="outline: 0px; max-width: 100%; line-height: 1.75em; overflow-wrap: break-word !important;">
以上的几种法则较为<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">通用</span></strong>,但一定要<strong style="outline: 0px; max-width: 100%; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(71, 193, 168); overflow-wrap: break-word !important;">具体问题具体分析</span></strong>,根据自己网站的特性和实际情况找到适合的选品方法。
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